Just click “Follow” and WSJ will send you regular updates right inside of Messenger.
Want to get daily updates on the S&P 500? Or maybe you own some shares of Nike and want to stay up-to-date on how your stock is doing. WSJ also makes it easy to stay updated on the performance of any index market or individual company.
CHATBOT FACEBOOK FULL
The “More info” link will open a new tab full of stock market quotes, while the “Leaders & Laggards” link will open another carousel of high- and low-performing companies.
When you ask for stock market data, the chatbot begins at the highest level by showing the performance of the various indexes:įrom here, you can quickly drill down to get what you’re looking for. When you ask to see the news, WSJ uses a carousel format to showcase the day’s biggest new stories in the most visual way possible:Ĭlicking on one of these stories will open it right inside of Messenger, allowing you to get your news without having to toggle back and forth between apps on your phone. By capturing the user’s information from their Facebook account, WSJ is already well on their way to building their retargeting pool.įrom there, WSJ’s content splits into two main categories: headlines/news and company/stock updates. This is a great way to set expectations right up-front while getting the user’s consent to send regular messages. When you first interact with the WSJ Messenger bot, they do something very smart: they start the conversation by asking you to subscribe for daily updates. The Wall-Street Journal (WSJ) is one of the world’s most recognized publishers covering topics related to business, finance, & economics.Īs such, the main purpose of their chatbot is to deliver news that fits into one of those categories.
CHATBOT FACEBOOK HOW TO
( RELATED: How to Send Facebook Messenger Broadcasts Using Man圜hat) 5. Then capture your interested leads’ contact information for later follow-up by your sales team. This chatbot is exciting for a couple reasons.įirst of all, this is one of the first hints we’re seeing of video courses and even potential membership “sites” that can be run entirely inside of Facebook Messenger.Īnd second, it’s a great example of how to generate social media leads on autopilot for your business! Notice the formula O’Neill follows in this chatbot: first, deliver value while showcasing your expertise. When you first interact with the chatbot, it’s clear from their very first menu that the focus of this bot is on helping you to shop for their products. They offer nursing clothes, pajamas, and other clothing and accessories for any woman with an infant. Kindred Bravely is an eCommerce store for new moms. A great example of this is Kindred Bravely. Thanks to Facebook Messenger bots, “conversational commerce” (the intersection of shopping and messaging apps) is now a reality. But we figured it’s better to show you the best Facebook ecommerce chatbot examples and what they can do.
Facebook Messenger users represent a huge portion of the eCommerce consumer industry-and connecting with your Facebook audience via a Messenger bot is an absolute win.įacebook Marketing chatbots help companies start conversations with customers, collect information, make recommendations, and solve simple issues quickly.Īnd we could list out all the benefits here for you. On a messaging platform with more than 2.32 billion monthly active users worldwide. There are over 300,000 Facebook Messenger Chatbots active in the market today. Are you already using Facebook chatbots in your marketing mix? If not, you might want to consider getting one today.īecause Facebook bots continue to change how consumers interact with brands on the largest social media platform.
0 kommentar(er)
